The Things Every Online Casino Landing Page Should Have

Source: Pixabay

If you are hoping to launch a successful online casino, you're up against some stiff competition. There are now more online casino operators than ever before, each one vying for a slice of a $66 billion global market. In order to attract loyal customers to your platform, you need to make a good first impression. The most important tool you have to do this is your landing page.

Your casino landing page is the main page that most of your site visitors will arrive on whenever they click a link to your platform. It is your one and only chance to convince a visitor to stick around and sign-up for an account. This is why you need to know the essential features that every successful casino landing page should have. Read on to find out.

1. Hook, Line, and Sinker

The most important thing is that you have an engaging tagline on your landing page that immediately tells your visitor exactly what your value proposition is and why you are worth their time. For this, you do not need to reinvent the wheel. Take a look at the landing page for, for example. Here, you'll see that the first thing a visitor sees is an all-caps sentence that says "JOIN TODAY AND GET 100% UP TO $500". Just eight words, yet incredibly effective at reeling you in.

2. Keep It Simple and Clean

This one cannot be overstated. You need to prioritize the most important content that you want on your landing page and keep it at that. Do not overstuff your landing page and instead keep it minimal and easy to read. Most importantly, you need to ensure that your landing page loads instantly. After all, Neil Patel explains how 40% of visitors leave a site if it takes more than 3 seconds to load. Keep your page simple to avoid this from happening.

Source: Pixabay

3. A Compelling CTA

Any casino landing page needs to be actionable. You should offer information about your games and bonuses, but you should also make sure you are steering your customer to complete an action. This could be signing up for an account. In this case, you want to design your landing page in a way that directs your visitor's eye towards the 'sign up' button, all while explaining why clicking the button is a good idea.

4. Perfectly Optimized for Mobile

Did you know a huge proportion of all online gambling is now done via mobile? People want to play their favorite slots and poker games on the go, which is why you need to make sure that your website is perfectly formatted for mobile play. Take the time to run extensive mobile testing to ensure that even the most basic smartphone can display your landing page easily. Check that your text and visual assets are easy to read on a mobile device. You cannot afford to lose mobile gamers.

By following these tips, you can build an online casino landing page that easily converts leads into loyal customers for life.