Home game advertising

[Holdemtime]

Hello forum, Im new here and I have a few questions about how you guys run your home games. ive just purchased a VERY expensive table and will be opening up my cardroom in a few weeks. My question to you all is, how do you advertise your game while still keeping it a secret at the same time? Im looking to serve to all manner of people except police and authority types and Im wondering whats the best way to get the word out. I dont want my friends involved, I want to be a haven to poker players withing a 20 mile radius. Basically what im saying is, how do you move out of the home game and into a small cardroom without too much attention?